Juniper Family Dental

The dentist nervous parents actually book.

Website and first-visit booking for a family dental practice, written for parents who'd rather not think about dentists.

Sector: Healthcare clinic
Where: Austin, TX
Year: 2026 · 8 weeks
Role: Website, Booking UX, Copywriting

JuniperFamily Dental (512) 555-0148Book a first visit

New patients this week: Tue, Thu and Saturday morning

The dentist your kids will actually look forward to.

Family dentistry in South Austin. Your first visit takes 45 minutes, costs $0 with most insurance, and we tell you everything that will happen before it happens.

Book a first visitWhat happens on a first visit →

★★★★★4.9 from 312 Google reviews · In-network with Delta, Cigna, Aetna, MetLife

45 minfirst visit

$0with most insurance

Your first visit, minute by minute

0–10 minHello and a tourYour child meets the chair, the light and the tooth counter before anything happens.
10–25 minGentle cleaningHannah polishes with a flavour they pick. No scraping on a first visit.
25–40 minCheck-up with Dr. OkaforShe counts every tooth out loud, and x-rays only if they’re needed.
40–45 minA plan, and a stickerYou leave with a written plan and the cost, before anything is booked.

Four people. You’ll meet all of them.

No rotating staff. The person who cleans your child’s teeth in March is the same one in September.

Meet the team →

Dr. Rachel OkaforFounder, family dentist

Dr. Miguel ReyesDentist, adults & teens

Hannah LindqvistHygienist

Tasha BrooksFront desk & insurance

Find us

2104 S Lamar Blvd, Suite 3
Austin, TX 78704 · free parking behind the building

Mon–Thu: 7:30–5:30
Friday: 7:30–1:00
Saturday: 8:00–12:00

Home pageIt opens on the first visit: how long, what it costs, who you’ll meet. The phone number stays in the bar.

The problem

The old site was stock photos and a phone number. New-patient bookings came almost entirely from referrals.

What changed

Led with the first visit: what happens, how long, what it costs.
Built online booking that picks a slot before asking for insurance.
Replaced stock photos with art-directed shots of the real team.

JuniperFamily Dental (512) 555-0148Book a first visit

First visit

What happens, how long, what it costs.

1
0–10 minHello and a tour
Your child meets the chair, the light and the tooth counter before anything happens.
2
10–25 minGentle cleaning
Hannah polishes with a flavour they pick. No scraping on a first visit.
3
25–40 minCheck-up with Dr. Okafor
She counts every tooth out loud, and x-rays only if they’re needed.
4
40–45 minA plan, and a sticker
You leave with a written plan and the cost, before anything is booked.

First-visit pageMinute by minute, with the bill itemised next to it. Parents told us this page is why they booked.

JuniperFamily Dental (512) 555-0148Book a first visit

Who’s coming2 · Pick a time3 · Your details4 · Insurance (optional)

Pick a time for Maya’s first visit

45 minutes with Hannah and Dr. Okafor · Child, age 6

Tue 187:309:003:30

Wed 19Full

Thu 208:1510:301:004:15

Fri 217:30

Sat 228:009:3010:45

Booking widgetTime first, insurance last and optional. The slot is held for ten minutes so nobody loses it to a form.

JuniperFamily Dental (512) 555-0148Book a first visit

The people your family will see

Dr. Rachel OkaforFounder, family dentist

Twelve years with kids. Counts every tooth out loud.

Dr. Miguel ReyesDentist, adults & teens

Explains every x-ray on the big screen.

Hannah LindqvistHygienist

Flavour of the polish is your call. Bubblegum wins.

Tasha BrooksFront desk & insurance

She calls your insurer so you don’t have to.

Team pageFour illustrated portraits in place of stock photos, each with one line a parent will remember.

Mobile homeMost parents book from a phone at night. The button and the phone number are within thumb reach.

Online first-visit bookings went from 6 to 41 a month.

41/moonline first visits
2.4×time on site
98Lighthouse score

“Parents tell us they booked because the site told them exactly what would happen. That was the whole idea.”
Dr. Rachel OkaforFounder, Juniper Family Dental

Next case studyPlinthOne system for nine freight tools.

Plinthby Corvo Freight Search tasks, components, tokens⌘Kv2.4.0

Build freight screens without starting from a screenshot.

Plinth is Corvo’s design system: 46 components, one set of tokens, and docs written around the jobs your screen has to do. Start with a task.

CVF-24-118734Delayed 2 h 40 min

HAMRTM

ETATue 18 Mar, 18:40CarrierNordbahn Cargo

Show a delayed shipmentBadge, reason line and new ETA. Used in Dispatch, Tracking and the driver app.

Cancel bookingKeep it

Confirm a destructive actionWhen to ask, and what the button says.

Status: Delayed ×Lane: HAM → RTM ×+ Filter

Filter a long tableChips, saved views, empty results.

Where Plinth is live

7 of 9 tools migrated

Tool	Used by	Status	Since
Dispatch	Ops, 140 users	Migrated	Jan
Yard	Terminal staff	Migrated	Feb
Bookings	Customer service	Migrated	Mar
Billing	Finance	Migrated	May
Tracking portal	Customers	Migrated	Jun
Rates	Sales	Migrated	Aug
Driver app	Drivers	Migrated	Oct
Customs desk	Brokerage	In progress	Q1
Claims	Legal	Planned	Q2

Latest changes

2.4.0 Shipment card gets a reason line for delays. Dispatch asked twice.
2.3.2 Date range: keyboard entry for DD.MM.YYYY, matching what Yard staff type.
2.3.0 New token color.status.hold for customs holds.

Exam and check-up	$65
Cleaning	$80
X-rays, only if needed	$0–$60
Without insurance	$145
With most insurance	$0

The problem

What changed

Online first-visit bookings went from 6 to 41 a month.

Got a product like this?